← All work · Skyline Savannah Tours
A safari brand built on dignity, culture and respect.
We built Skyline Savannah Tours' website and wrote the brand guideline that carries the company from its logo to letterheads, roll-up banners and billboards.
Skyline Savannah was founded on a simple but powerful belief: Kenya's beauty deserves to be experienced with dignity, authenticity and deep respect. After years of travelling across the country and working with its many communities, the founder saw the need for a more thoughtful kind of tourism — one that understands today's traveller and celebrates family, culture and responsible adventure. Our job was to give that belief a look, a voice and a home online.
- Client
- Skyline Savannah Tours
- Industry
- Travel & tourism
- What we did
- Website, brand guideline
- Live site
- skylinesavannah.com ↗
The idea
Not just a tour company — a movement.
“A movement to honour Kenya's breathtaking landscapes, rich traditions and warm hospitality through curated journeys that feel personal, safe and meaningful.”
That line became our brief. Every choice in the identity — the animals in the mark, the earthy palette, the handwritten script on the campaigns — had to feel warm and trustworthy rather than loud, and to put Kenya itself at the centre of the story.
Chapter 1
The logo
A giraffe, an elephant, an impala and an egret gather inside a rising Dandelion sun — the savannah in one shape. Beside it, a wide-spaced, all-caps wordmark stacks SKYLINE SAVANNAH TOURS into a solid block, so the lockup holds up equally well on a hat, a letterhead or a billboard.
The guideline names the logo as the brand's identifier in every application, and shows it on light backgrounds and reversed out of photography.
Chapter 2
A palette taken from the land
Four fresh, natural shades — Evergreen, Moss, Dandelion and Sand — chosen to stand for growth, stability, warmth and optimism. Each comes with lighter tints for backgrounds and layouts.
Chapter 3
The website
We designed and built skylinesavannah.com as the brand's home base — the place every banner, billboard and business card points back to. Under the line “Discover. Explore. Experience.”, it introduces the company's story and its curated journeys across Kenya and beyond, and makes it easy for travellers to get in touch and plan a trip.
- Brand story and founder's mission
- Curated safaris and tours
- Built in the guideline's colours and type
- Easy enquiry and booking contact
Chapter 4
Stationery & apparel
The letterhead keeps things simple: the logo top left, contact details at the foot, and an Evergreen edge with a subtle zebra-stripe pattern. The same pattern wraps the mugs and T-shirts, while the bush hat carries a reversed logo — kit the guides can actually wear on safari.
Chapter 5
Out in the world
For events and expos we designed a set of roll-up banners that pair big wildlife photography with an Evergreen panel and a flowing handwritten script — “It's time to Travel”, “Discover the Untamed”, “Book your Safari”. The same system scales up to billboards and bus-shelter posters inviting travellers to discover Kenya and experience luxury safaris.
Roll-up banners — Travel, Untamed and Safari
Ready to build a brand people trust?
From the logo to the website to the billboard, we'll make your brand look like itself everywhere.